A cocktail dress could be worn to any event in the late afternoon as long as the accessories matched the time of day. This practical and fashionable garment became a popular uniform for progressive elite women in the era of 1920s.
The American cocktail dress could be anything from a “little black dress” to a floral printed dress or a plain, short evening gown, as long as it was worn with accessories, which looks truly gorgeous.
In the era of 1950s the style might be like earrings, pearl necklaces, bracelets, or brooches where popular in that trend. This type of accessories had also had their own look and get up in that era.
Although they were inexpensive, wearing large amounts was seen as daring and luxurious, especially when wearing a modest dress. In addition the jewelry would be worn along with hats.
With the increasing feasibility and popularity of air travel, French cocktail dresses became popular globally. As French women traveled to wealthy resort cities, the deigns of their cocktail dresses spread among the American elite.
While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as Vogue and Vanity Fair, and the need to dress semi-formally for cocktail hour.
Christian Dior labeled this business casual dress with the term “cocktail dress” in the era of 1948. This allowed department store to advertise specifically “cocktail” garment and accessories, increasing the growth of fashion stores.
The craze for cocktail culture drove sales in cocktail merchandise as well, such as cocktail and martini-printed fabrics which looks beautiful and gorgeous. And black sequined cocktail dress in 1990 was style of 1950s.
During the 1920s, French couture’s clientele consisted mainly of American department stores that reproduced French designs and promoted French designers. This caused French designers to create dresses to appeal to American buyers.
Since cocktail parties originated in the United States, French designers created their own version of a cocktail dress. However, unlike the strict, professional cuts of American- styled dresses, the French designed much looser comparing to others.