Name: Jovani 37540
Brand: Jovani
SKU: Jovani-37540-Mint-00
Price: 796.0 USD
Availability: InStock

$796.00

Elevate your evening allure with the Jovani 37540 gown, a magnificent creation that exudes sophistication and glamour. Crafted from delicate lace, opulent satin, and adorned with intricate beading, this mermaid silhouette embraces your figure with exquisite elegance. The enchanting sweetheart neckline and daring open back accentuate your femininity, while the enchanting side slit adds a touch of audacious charm. With stunning cutouts and lavish detailing, this floor-length masterpiece is perfect for formal occasions, proms, and galas, ensuring you leave a lasting impression of unparalleled grace.

Occasion: Evening, Prom, Formal, Gala, Pageant
Material: Lace, Beaded, Satin
Style: Mermaid
Details: Slit, Beading, Cutouts
Length: Floor Length
Back Style: Open Back
Necklines: Sweetheart
Sleeve Type: Strapless
Brand: Jovani

United States

Jun 04, 2026 11:58

Product Tag :

0 : Column

1 : Corset

2 : Embroidery

3 : Evening Dresses

4 : Feather

5 : Fitted

6 : Long Dresses

7 : Prom Dresses

8 : Slit

9 : Strapless

10 : Sweetheart

11 : Tulle

12 : Zipper

Product Collection :

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1 : 288902283422

2 : 285284860062

3 : 284729409694

4 : 284979789982

5 : 285176529054

6 : 284321743006

7 : 289224949918

8 : 284729540766

9 : 285285122206

10 : 288995410078

11 : 281011290270

12 : 284591063198

13 : 281218547870

14 : 283140817054

15 : 284323053726

16 : 285176758430

17 : 288859914398

18 : 285175283870

19 : 284728852638

20 : 288881541278

21 : 285174759582

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Ship Date - In Stock will ship within 1-3 business days!

How to Clean Your Dress

We recommend all of our dresses to be dry cleaned. If they are embellished, it should be only spot cleaned, beadings must be kept away from stain removal. Otherwise, any embellishments, bead-work or other sewn-in features will be damaged.

How to Store Your Dress

1. If possible, store your dress laying completely flat in a box. Fold as little as possible.

2. If you can’t store it flat, hang your dress. Use a wide/rounded hanger that won’t leave indents on the straps or neckline of the dress. Cover in a zip-through plastic dress cover. Make sure the dress is hanging straight and not touching the ground.

3. Combat against pests – use a gentle insect/moth repellent to make sure your dress remains bug-free. Test the product beforehand to ensure it doesn’t have a strong scent that will be difficult to remove from the fabric.

4. Keep your dress away from direct light. If you hang your dress up in a room with strong sun exposure, the color may fade or dull.

5. Allow your dress room to breathe – do not pack it too tightly into a small space.

For complete details, see our Shipping and Returns policies

Note: Actual colors may vary slightly from what you see on your monitor due to monitor settings and screen brightness.

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Back to $750 to $850

from 2813 reviews

Anonymous

Great

All is great. I recommend the store. My daughter has tried it before at local retailer so I knew what to expect. The delivery to Europe was also great with UPS. The size chart is accurate

Sherri Hill 56316

06/02/2026

سهام

Very beautiful

The dress is wonderful in both fabric and tailoring. Thank you for your excellent service and quick shipping. This won't be the last time I order from your website.

Jovani 05176

05/25/2026

Mandi Line

Beautiful

I really love the dress and the qualitiy is really beautiful. Thank you.

Terani Couture 261E6701

05/23/2026

Denise S.

I had great customer service and support!!

I had great customer service and support!! Inessa was great with answering questions in regards to my dress. It was a very smooth transaction. The dress was a MGNY dress and in perfect condition. I would certainly order again from this establishment. Thank you.

Mydressline

05/11/2026

Karen

Beautiful dress excellent service

Dress beautiful, good quality and received super quick. Excellent service and won't hesitate to buy again.

Terani Couture 261P6160

05/11/2026

Hannah

Surprised

Surprised, everything went very well
highest rating

Mydressline

05/07/2026

Melanie Dufort

Dress

The dress is absolutely beautiful! And we had great service when talking to staff member.

Mac Duggal 68892

05/04/2026

Leslie Frye

Great experience

Dress arrived quickly… fit perfectly. Sizing chart was accurate. The dress is gorgeous!!!

Ivonne D ID303

05/01/2026

Katherine Taylor

Feriani Couture 1834B

Beautiful dress and color!!! Good customer service and very professional! Can’t wait to wear it thank you very much!

Feriani Couture 18348B

04/18/2026

Danytza Ward

Beautiful Dress Exactly As Described

The dress that I ordered and received was exactly as described. With all of the fake online dress stores, it was great receiving exactly what I ordered. My dress was a little big so I had to exchange for another size but customer service was very helpful. My only caution is that a return label is not provided so you have to ship it back yourself even for an exchange, and they won’t ship out the new item until they receive the other item back, which is a little different. I’m used to being charged for the new item, have it shipped out immediately and once the return is received it’s credited back to your original form of payment. Thankfully I have enough time before the event, otherwise this wouldn’t have worked at all. Overall, I’d shop here again.

Terani Couture 232E1231

04/07/2026

Henry

On phone calls, they are very communicative and provide me the information that I exactly need. I ordered online since the dress was not in store but it shipped very quickly (~3 days) to Orange County! The sizing for Andrea and Leo A1387 is very accurate, but I will still need a few alterations. I am very glad I chose to order from this website since I bought the last one in stock and could not find it anywhere else nor have it ship as quickly. Thank you!

Andrea and Leo A1387

04/04/2026

Faye

Beautiful, elegant dress with a timeless look. The fit runs a little loose, but it still drapes nicely and looks great on. Perfect choice if you’re going for something classy and comfortable.

Terani Couture 252M5331

04/04/2026

Julie Dunn

I should have ordered a size smaller but I can make this happen. I absolutely LOVE this dress and its design. Shipping was fast. Thank you so much.

Terani Couture 261M6716

03/23/2026

Gloria Ayala

Evening Dress

Iness from Mydressline has been extremely helpful. Although, it did not work out they have kept prompt communication with me. I have shipped the dress back and I am pending store credit as soon as they recieve the dress back. Looking forward on ordering from Mydressline.

Mydressline

02/03/2026

Gloria Ayala

Evening Dress

MNM Couture 2747A

02/03/2026