Name: Gia Franco 12453
Brand: Gia Franco
SKU: Gia-Franco-12453-Silver-2
Price: 894.0 USD
Availability: InStock

$894.00

Step into a realm of opulence with the Gia Franco 12453 gown, a masterful creation that embodies sophistication and grace. Crafted from luxurious brocade and satin, this evening masterpiece features a stunning sweetheart neckline that elegantly frames the décolletage. The strapless design, accentuated by exquisite ruching and delicate beading, enhances the allure of your silhouette. With a floor-length mermaid cut, this gown gracefully hugs your curves, culminating in a dramatic flare that ensures you make a striking entrance at any gala or formal occasion. Embrace the essence of high fashion and revel in the glamour of this exquisite piece.

Occasion: Evening, Formal, Mother of the Bride, Gala
Material: Brocade, Satin
Style: Mermaid
Details: Ruching, Beading
Length: Floor Length
Back Style: Zipper Back
Necklines: Sweetheart
Sleeve Type: Strapless
Brand: Gia Franco

Adjust text colors

Adjust heading colors

Adjust background colors

Ship Date - In Stock will ship within 3-5 business days!

How to Clean Your Dress

We recommend all of our dresses to be dry cleaned. If they are embellished, it should be only spot cleaned, beadings must be kept away from stain removal. Otherwise, any embellishments, bead-work or other sewn-in features will be damaged.

How to Store Your Dress

1. If possible, store your dress laying completely flat in a box. Fold as little as possible.

2. If you can’t store it flat, hang your dress. Use a wide/rounded hanger that won’t leave indents on the straps or neckline of the dress. Cover in a zip-through plastic dress cover. Make sure the dress is hanging straight and not touching the ground.

3. Combat against pests – use a gentle insect/moth repellent to make sure your dress remains bug-free. Test the product beforehand to ensure it doesn’t have a strong scent that will be difficult to remove from the fabric.

4. Keep your dress away from direct light. If you hang your dress up in a room with strong sun exposure, the color may fade or dull.

5. Allow your dress room to breathe – do not pack it too tightly into a small space.

For complete details, see our Shipping and Returns policies

Note: Actual colors may vary slightly from what you see on your monitor due to monitor settings and screen brightness.

[{"id":51869958668652,"title":"Silver \/ 2","option1":"Silver","option2":"2","option3":null,"sku":"Gia-Franco-12453-Silver-2","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 2","public_title":"Silver \/ 2","options":["Silver","2"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51869958701420,"title":"Silver \/ 4","option1":"Silver","option2":"4","option3":null,"sku":"Gia-Franco-12453-Silver-4","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 4","public_title":"Silver \/ 4","options":["Silver","4"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52706870198636,"title":"Silver \/ 6","option1":"Silver","option2":"6","option3":null,"sku":"Gia-Franco-12453-Silver-6","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 6","public_title":"Silver \/ 6","options":["Silver","6"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52706870657388,"title":"Silver \/ 8","option1":"Silver","option2":"8","option3":null,"sku":"Gia-Franco-12453-Silver-8","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 8","public_title":"Silver \/ 8","options":["Silver","8"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52706870559084,"title":"Silver \/ 10","option1":"Silver","option2":"10","option3":null,"sku":"Gia-Franco-12453-Silver-10","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 10","public_title":"Silver \/ 10","options":["Silver","10"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52706870624620,"title":"Silver \/ 12","option1":"Silver","option2":"12","option3":null,"sku":"Gia-Franco-12453-Silver-12","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 12","public_title":"Silver \/ 12","options":["Silver","12"],"price":89400,"weight":1361,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":53187404497260,"title":"Silver \/ 14","option1":"Silver","option2":"14","option3":null,"sku":"Gia-Franco-12453-Silver-14","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Gia Franco 12453 - Silver \/ 14","public_title":"Silver \/ 14","options":["Silver","14"],"price":89400,"weight":0,"compare_at_price":0,"inventory_management":"shopify","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Next MNM Couture M1133

Your Trusted Source for Authentic Luxury

"Proudly an Authorized Retailer – Authenticity Guaranteed"

learn more

WORLDWIDE Shipping

"Go Global on Us – Free Worldwide Shipping with Every $500+ Order."

learn more

Free Shipping

"Free Shipping Across the U.S. — Every Order, Every Time. No Minimum Needed."

learn more

Back to Gia Franco

from 2797 reviews

Julie Dunn

I should have ordered a size smaller but I can make this happen. I absolutely LOVE this dress and its design. Shipping was fast. Thank you so much.

Terani Couture 261M6716

03/23/2026

Gloria Ayala

Evening Dress

Iness from Mydressline has been extremely helpful. Although, it did not work out they have kept prompt communication with me. I have shipped the dress back and I am pending store credit as soon as they recieve the dress back. Looking forward on ordering from Mydressline.

Mydressline

02/03/2026

Gloria Ayala

Evening Dress

MNM Couture 2747A

02/03/2026

joy sabbagh

Rina Di Montella RD3233

01/19/2026

Aida Mansoor kess5610

Over sized

Beautiful dress just the size chart is sooooo wrong

MNM Couture N0637

01/12/2026

Hessah Twj

مقاسات كبيرة

لم أستطيع ترجيعه وام يناسبني

Jovani 45942

12/29/2025

JESSICA RODRIGUEZ

Stunning!!

This dress is Breathtaking!! Sizing was spot on & the customer service was top notch!

Portia & Scarlett PS25995C

12/24/2025

ALanoud Nasser

Jovani 43549

12/22/2025

Charlotte Martin

Elegant and comfortable

Dress is great. Style is very elegant, fit well and very comfortable. Fabric has a beautiful shimmer and is a nice weight and did not wrinkle with travel. Due to my height, I had to get altered but worth it. Wore as mother of groom.

La Femme 30009

12/22/2025

Sylvie Baguma

Best quality. The dress is beautiful

Terani Couture 252E5181

12/17/2025

Jody DiNardo

Great

Great customer service

Chic and Holland HF110573

12/03/2025

Allen Bahr

Mac Duggal 56029

11/24/2025

Siba Rachid

Beautiful dress

My advice is to size up when ordering, material is not stretchy otherwise it’s gorgeous

Marsoni MV1333

11/18/2025

JULIE BENARIO

Love my dress!

Good customer service, answered questions, prompt delivery

Jovani 42409

11/17/2025

Michael Hudspeth

Wife loves the gown, but wishes smaller sizes (she is a size 4) were available.

Focusing on customer service at Mydressline, your staff was responsive, prompt, and extremely helpful. Previously we encountered horrible service at CoutureCandy, bordering on outright fraud and we will never deal with them again. In stark contrast, your staff went beyond expectations and struggled to locate this gown for her in a smaller size. Kudos to your staff. Gown arrived when promised and in perfect condition. In short, your staff was knowledgeable, efficient, and extremely helpful. You have gained a repeat customer.

Mon Cheri Montage M857

10/25/2025