Name: Primavera 11040
Brand: Primavera Couture
SKU: Primavera-11040-Ivory-2
Price: 675.0 USD
Availability: InStock

$675.00

Introducing the Primavera 11040, a cocktail dress that embodies sophistication and glamour. As you slip into this fitted masterpiece, you’ll be enveloped in a dazzling array of intricate beading, each stone reflecting the light in a mesmerizing dance. The alluring V-neckline beautifully frames your décolleté, while the low back adds a touch of daring elegance, ensuring you turn heads at any upscale gathering. Designed for those who revel in luxury, this short dress magnifies your silhouette, making it ideal for cocktail parties where making an impression is a must. Pair it with your favorite heels, and let the exquisite craftsmanship of Primavera elevate your evening.

Occasion: Cocktail
Material: Beaded
Style: Fitted
Details: Stones
Length: Short
Back Style: Low Back
Necklines: V-Neck
Sleeve Type: Straps
Brand: Primavera Couture

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Ship Date - In Stock will ship within 1-3 business days!

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How to Clean Your Dress

We recommend all of our dresses to be dry cleaned. If they are embellished, it should be only spot cleaned, beadings must be kept away from stain removal. Otherwise, any embellishments, bead-work or other sewn-in features will be damaged.

How to Store Your Dress

1. If possible, store your dress laying completely flat in a box. Fold as little as possible.

2. If you can’t store it flat, hang your dress. Use a wide/rounded hanger that won’t leave indents on the straps or neckline of the dress. Cover in a zip-through plastic dress cover. Make sure the dress is hanging straight and not touching the ground.

3. Combat against pests – use a gentle insect/moth repellent to make sure your dress remains bug-free. Test the product beforehand to ensure it doesn’t have a strong scent that will be difficult to remove from the fabric.

4. Keep your dress away from direct light. If you hang your dress up in a room with strong sun exposure, the color may fade or dull.

5. Allow your dress room to breathe – do not pack it too tightly into a small space.

For complete details, see our Shipping and Returns policies

Note: Actual colors may vary slightly from what you see on your monitor due to monitor settings and screen brightness.

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Let customers speak for us

from 2771 reviews

Joan Antone

Absolutely Gorgeous

Such a flattering fit and design! I can’t wait to wear and receive compliments! Loved the price! Will definitely use this company again. Thank you!

Terani Couture 242E3117

10/06/2025

Somaya Alwafi

Azzure Couture FM5054

10/02/2025

Lisa Garrett

Great! I loved the dress.

This was fast, easy, and fits perfect.

Johnathan Kayne C146

09/29/2025

M.B.

We couldn’t be happier with this dress! We bought a Jovani dress while in NYC last year, but ordered online this time so I was nervous. It fits perfectly and the quality is amazing! A dress with all these sequins and beads should have cost so much more!

Jovani 43549

09/25/2025

Alaa Rizq

Amazing

Jovani 67650

09/12/2025

Jane

Its beautiful. Although it is a much lighter blue than it looks in the picture. The shawl is pretty. It makes the dress.

Terani Couture 1921M0726

09/02/2025

Fatma Batan

simply great

super beautiful dresses, quality 1A, I always like to order my evening dresses from here

Jovani 22713

09/01/2025

sara friters

Jovani 09919

We could only find this dress at Mydressline- it is an older dress! When we ordered it the owner was very helpful. The size left in stock was too big- but she informed me that alterations would be possible- and they are! The dress was ordered and came very quickly- brand new - exact dress as advertised. We are so excited to wear it for homecoming! Thanks for the great experience!

Jovani 09919

08/29/2025

TAHANI S S NUMAN

Tarik Ediz 54087

08/29/2025

Ruby Dalton

Gala Dress

I love the dress, but the sleeves won’t stay in place. I’ll need to see if my seamstress can adjust them so they sit properly on my shoulders.

MNM Couture F02886

08/28/2025

Perry Aldabbagh

Amazing dress

Jovani 26281

08/26/2025

Cindy Marques

Ivonne D ID802

My dress was delivered on time with mo complications.
I absolutely love the dress, it is true to color and size.
Can't wait to wear it to my son's wedding.
Thank you Mydressline

Ivonne D ID802

08/19/2025

Selina Flower

Stunning Mother of the Bride Dress

Absolutely love this beautiful Mother of the Bride dress! The fabric feels amazing and the fit is perfect. The dress fits true to size. I will definitely order from this company in the near future.

Jovani 26068

08/17/2025

Lee Ann Rodriguez

Beautiful

Dress was gorgeous but ran small. Size up

Jovani 37607

08/11/2025

Julie Riddle

This is going to be my wedding dress!

Mac Duggal 20452

08/06/2025