Name: Jovani 37542
Brand: Jovani
SKU: Jovani-37542-Black-0
Price: 590.0 USD
Availability: InStock

$1,298.00 $590.00 Save $708.00

Step into a world of unparalleled elegance with the Jovani 37542 gown. Crafted from sumptuous velvet and satin, this floor-length masterpiece features a stunning illusion neckline and an enchanting open back, making it a showstopper at any evening event. Adorned with intricate beading, shimmering sequins, and delicate feathers, the mermaid silhouette hugs your curves, exuding sophistication and glamour. Whether gracing a gala, prom, or cocktail affair, this exquisite gown promises to leave a lasting impression, capturing the essence of modern luxury and timeless beauty.

Occasion: Evening, Prom, Formal, Cocktail, Gala
Material: Velvet, Satin, Sequin
Style: Mermaid
Details: Beading, Sequins, Feathers
Length: Floor Length
Back Style: Open Back
Necklines: Illusion
Sleeve Type: Sleeveless
Brand: Jovani

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Ship Date - In Stock will ship within 3-5 business days!

How to Clean Your Dress

We recommend all of our dresses to be dry cleaned. If they are embellished, it should be only spot cleaned, beadings must be kept away from stain removal. Otherwise, any embellishments, bead-work or other sewn-in features will be damaged.

How to Store Your Dress

1. If possible, store your dress laying completely flat in a box. Fold as little as possible.

2. If you can’t store it flat, hang your dress. Use a wide/rounded hanger that won’t leave indents on the straps or neckline of the dress. Cover in a zip-through plastic dress cover. Make sure the dress is hanging straight and not touching the ground.

3. Combat against pests – use a gentle insect/moth repellent to make sure your dress remains bug-free. Test the product beforehand to ensure it doesn’t have a strong scent that will be difficult to remove from the fabric.

4. Keep your dress away from direct light. If you hang your dress up in a room with strong sun exposure, the color may fade or dull.

5. Allow your dress room to breathe – do not pack it too tightly into a small space.

For complete details, see our Shipping and Returns policies

Note: Actual colors may vary slightly from what you see on your monitor due to monitor settings and screen brightness.

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Back to Sale

from 2800 reviews

Danytza Ward

Terani Couture 232E1231

04/07/2026

Henry

On phone calls, they are very communicative and provide me the information that I exactly need. I ordered online since the dress was not in store but it shipped very quickly (~3 days) to Orange County! The sizing for Andrea and Leo A1387 is very accurate, but I will still need a few alterations. I am very glad I chose to order from this website since I bought the last one in stock and could not find it anywhere else nor have it ship as quickly. Thank you!

Andrea and Leo A1387

04/04/2026

Faye

Beautiful, elegant dress with a timeless look. The fit runs a little loose, but it still drapes nicely and looks great on. Perfect choice if you’re going for something classy and comfortable.

Terani Couture 252M5331

04/04/2026

Julie Dunn

I should have ordered a size smaller but I can make this happen. I absolutely LOVE this dress and its design. Shipping was fast. Thank you so much.

Terani Couture 261M6716

03/23/2026

Gloria Ayala

Evening Dress

Iness from Mydressline has been extremely helpful. Although, it did not work out they have kept prompt communication with me. I have shipped the dress back and I am pending store credit as soon as they recieve the dress back. Looking forward on ordering from Mydressline.

Mydressline

02/03/2026

Gloria Ayala

Evening Dress

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02/03/2026

joy sabbagh

Rina Di Montella RD3233

01/19/2026

Aida Mansoor kess5610

Over sized

Beautiful dress just the size chart is sooooo wrong

MNM Couture N0637

01/12/2026

Hessah Twj

مقاسات كبيرة

لم أستطيع ترجيعه وام يناسبني

Jovani 45942

12/29/2025

JESSICA RODRIGUEZ

Stunning!!

This dress is Breathtaking!! Sizing was spot on & the customer service was top notch!

Portia & Scarlett PS25995C

12/24/2025

ALanoud Nasser

Jovani 43549

12/22/2025

Charlotte Martin

Elegant and comfortable

Dress is great. Style is very elegant, fit well and very comfortable. Fabric has a beautiful shimmer and is a nice weight and did not wrinkle with travel. Due to my height, I had to get altered but worth it. Wore as mother of groom.

La Femme 30009

12/22/2025

Sylvie Baguma

Best quality. The dress is beautiful

Terani Couture 252E5181

12/17/2025

Jody DiNardo

Great

Great customer service

Chic and Holland HF110573

12/03/2025

Allen Bahr

Mac Duggal 56029

11/24/2025