Name: Jovani 37540
Brand: Jovani
SKU: Jovani-37540-Cloudblue-00
Price: 796.0 USD
Availability: InStock

$796.00

Step into a world of refined glamour with the Jovani 37540, a masterpiece from the Spring 2024 collection designed to captivate at every special occasion. Crafted from delicate tulle adorned with intricate embroidery, this long, fitted column gown gracefully hugs your silhouette, accentuated by a structured corset that offers both elegance and support. The strapless sweetheart neckline frames your décolletage with timeless allure, while a daring slit and feather detailing introduce a whisper of bold sophistication. With a sleek zipper back ensuring a flawless fit, this dress invites you to feel both empowered and exquisite throughout an unforgettable evening or prom night.

Occasion: Evening Dresses,Prom Dresses
Material: Tule, Embroidery
Style: Column,Fitted
Details: Slit,Feather,Corset
Length: Long Dresses
Back Style: Zipper
Necklines: Sweetheart
Sleeve Type: Strapless
Brand: Jovani

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Ship Date - In Stock will ship within 1-3 business days!

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How to Clean Your Dress

We recommend all of our dresses to be dry cleaned. If they are embellished, it should be only spot cleaned, beadings must be kept away from stain removal. Otherwise, any embellishments, bead-work or other sewn-in features will be damaged.

How to Store Your Dress

1. If possible, store your dress laying completely flat in a box. Fold as little as possible.

2. If you can’t store it flat, hang your dress. Use a wide/rounded hanger that won’t leave indents on the straps or neckline of the dress. Cover in a zip-through plastic dress cover. Make sure the dress is hanging straight and not touching the ground.

3. Combat against pests – use a gentle insect/moth repellent to make sure your dress remains bug-free. Test the product beforehand to ensure it doesn’t have a strong scent that will be difficult to remove from the fabric.

4. Keep your dress away from direct light. If you hang your dress up in a room with strong sun exposure, the color may fade or dull.

5. Allow your dress room to breathe – do not pack it too tightly into a small space.

For complete details, see our Shipping and Returns policies

Note: Actual colors may vary slightly from what you see on your monitor due to monitor settings and screen brightness.

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Let customers speak for us

from 2753 reviews

Cindy Marques

Ivonne D ID802

My dress was delivered on time with mo complications.
I absolutely love the dress, it is true to color and size.
Can't wait to wear it to my son's wedding.
Thank you Mydressline

Ivonne D ID802

08/19/2025

Selina Flower

Stunning Mother of the Bride Dress

Absolutely love this beautiful Mother of the Bride dress! The fabric feels amazing and the fit is perfect. The dress fits true to size. I will definitely order from this company in the near future.

Jovani 26068

08/17/2025

Lee Ann Rodriguez

Beautiful

Dress was gorgeous but ran small. Size up

Jovani 37607

08/11/2025

Julie Riddle

This is going to be my wedding dress!

Mac Duggal 20452

08/06/2025

Michelle Natalie Rodriguez

Jovani 42028

07/17/2025

Nikki Jones

Feriani Gown 18515

This gown is absolutely beautiful and has a lovely fit. It required some tailoring and hemming to achieve a custom fit but much less work than I had expected. I would also like to mention that Iness is great to work with. She is extremely kind, responsive and truly cares about her customer’s satisfaction.. I’ve purchased a gown from her two years in a row sight unseen and from out of state with great success! Thank you Iness!

Feriani Couture 18515

06/29/2025

Louise Harris

Great dress, great service

You found a dress my daughter and I were looking for for weeks but it was out of stock everywhere. Thank you for your terrific service. The dress is gorgeous but to buyers out there… it is very heavy because of the beading and we have a few beads that came off and will need to be sewn back on. But it is beautiful.

Mac Duggal 94049

06/25/2025

Diran Aharonian

Dress

The Dress was very beautifull

Jovani 44328

06/25/2025

Laurie Nigro

Awful

I’ve been trying to return it but your customer service department has not gotten back to me. The gown is way too heavy to wear. It does not say that anywhere in the description. Please get back to me so I can return it

Mac Duggal 10748

06/24/2025

Faten Faisal

Andrea and Leo A1355

06/24/2025

Melinda Wilkins

Great dress great service

Thank you

Jovani JVN04759

06/16/2025

Filitsa

This dress is absolutely beautiful and so well-made! So comfortable and airy! I cant wait to wear it to a wedding later this month! Delivery was quick and smooth to Camada! Thank you! Ill be ordering again for the next function!

Mac Duggal 49488

06/12/2025

Krista Nguyen

Too smaĺl

The recommended size per your size guide was too small.

Lara 29190

06/11/2025

Kim

It is beautiful. Comfortable and stunning.

La Femme 29999

06/11/2025

Sharyce Gassant

Great service as always

I loved the dress looks how it looks online. Customer Service is on point as always this is my second time ordering from here.

MNM Couture M0002

05/28/2025